A Pragmatic Study on Chinese Internet Catchwords Based on Memetics 
Zhu Yuanyuan

Xi'an International Studies University，Xi'an Shaanxi Province，710000;

Abstract: Internet catchwords, using the Internet as a communication medium, can reflect the changes in various aspects of social life and enrich the way of interpersonal communication. Previous linguistic studies on Internet catchwords have mainly focused on describing the structure and characteristics of Internet catchwords. Therefore, based on Memetics, this study takes the top ten Internet catchwords of the past three years published by the editorial office of Yao Wen Jiao Zi as the research object, adopts the qualitative research method to analyze the replication and dissemination mode and process of the Internet catchwords, and finally points out that these Internet catchwords specifically realize the pragmatic functions of information, economy and emotion. This thesis aspires to provide a pragmatic basis for the popularity and use of Chinese Internet catchwords.

Key words: memetics; Internet catchwords; pragmatic function

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