Cross-Cultural Communication and Collaboration in Sino-Brazilian Business: A Case Study of COFCO’s Santos Port Project 

Zhao Tianyi

Tiangong University，Tianjin，300387；

Abstract：In the era of economic globalization, cross-cultural communication is a core element of international business cooperation. Cultural differences between China and Brazil bring challenges to transnational projects while creating opportunities for cultural integration. This paper takes COFCO’s Santos Port Project as a case, from the perspective of English majors proficient in cross-cultural communication theories, exploring strategies to resolve cross-cultural conflicts in Sino-Brazilian business cooperation. Based on the Cultural Iceberg Theory and the Cross-Cultural Communication "Bridge Model", it analyzes three core elements of successful collaboration: cultural symbol interpretation, dual-bridge role construction, and value connotation alignment. It also summarizes enlightenment for contemporary English majors, providing theoretical and practical guidance for Sino-foreign economic and trade cooperation under cultural diversity.

Key words: Cross-cultural communication; Sino-Brazilian business cooperation; Cultural symbol; Bridge role; Value alignment

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