Analysis of the potential threat to consumer privacy caused by big data-driven advertising precision delivery
Zhou Yujia

Norwich Free Academy，305 Broadway,Norwich,CT 06360；

Abstract: This paper delves into the potential threats to consumer privacy posed by big data-driven precise advertising. By exploring relevant theories and analyzing real-world cases, it reveals how precise advertising in a big data environment can threaten consumer privacy during data collection, storage, sharing, and usage. The study aims to enhance public awareness of this issue and provide guidance for policy-making and corporate self-regulation.

Keywords: big data; advertising precision delivery; consumer privacy; potential threat

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