Research on the design of Liubo chess cultural and creative products based on psychological needs and behaviors
Peng Hong1  Deng yue2  Liu Zheqian3

1 Wuhan University of Technology,Wuhan City, China，430070；

2 Wuhan University of Science and Technology,Wuhan City, China，430065；

3 Huazhong University of Science and Technology,Wuhan City, China，430074；

Abstract: Objective: This study aims to explore innovative ideas and methods for the contemporary and stylish reinterpretation of Liubo chess, thereby facilitating the creative transformation of traditional cultural practices. It is grounded in the analysis of psychological needs and behavioral patterns underlying modern individuals’ growing interest in metaphysical themes such as astrology, numerology, and fortune-telling. Methods: Through the collection and analysis of historical documents, the complete process of Liubo—an ancient divination game—is reconstructed. Drawing on D.C. McClelland’s social motivation theory, the study examines the psychological drivers behind contemporary divination practices. Leveraging the Fogg Behavior Model, traditional divinatory behaviors are redefined along three dimensions: motivation, ability, and triggers, with the goal of enhancing overall user experience. Conclusion: Based on the behavioral model, three principles are proposed: targeted divination results aligned with motivation, simplified interactions, and visually guided triggers. These principles aim to demystify traditional folk customs while imbuing them with therapeutic cultural value. The redesigned Liubo engages users by resonating with their desire for self-understanding and social connection.

Keywords: Liubo chess; McClelland's social theory; Fogg's behavioral model; cultural and creative industries

References

[1]Qihuier. The fortune-telling industry has already completed the ‘Internet +’ industrial upgrade. 2021-03-05. https://mp.weixin.qq.com/s/iBbuqHKaLLU5492HjdhYCg.

[2]Wang Xu. Yiwan Boju Divination and Boju Patterned Bronze Mirror[J]. Cultural Relics Appraisal and Appreciation, 2018, (05): 90-91.

[3]Gu Jiuxing. Chuci and the divination of the Chu people[J]. Journal of Vocational University, 2007, (03): 27-28.

[4]Jin Yin. Research on Liubo chess equipment from the Warring States Period to the Qin and Han Dynasties[D]. Northwest University, 2018.

[5]Zhang Xiancheng and Zhou Qunli: "Collation of Bamboo Slips from Yinwan Han Tomb", Tianjin Ancient Books Publishing House, 2011, p. 89.

[6]He Lulu. Notes on Reading the "Liu Bo" Chapter of the Peking University Han Bamboo Slips (V)[J]. Journal of Sichuan Vocational and Technical College, 2016, 26(04):97-98+117.

[7]Gui Zhiheng. Compilation and research of Liubo data in the Warring States, Qin and Han dynasties[D]. Jilin University, 2018.

[8]Zeng Lanying. A tentative interpretation of the wooden slip of Boju divination from Yinwan Han Tomb[J]. Cultural Relics, 1999, (08): 62-65.

[9]Li Xueqin. “Boju Zhan” and the Rule Patterns [J]. Cultural Relics, 1997, (01): 49–51.

[10]Wang Ning. Doubts on the Divination Methods in the Peking University Han Bamboo Slips “Liubo” and the Yinwan Han-Tomb “Boju divination”. Center for Excavated Texts and Ancient Chinese Characters, Fudan University. http://www.gwz.fudan.edu.cn/SrcShow.asp?Src_ID=2681.

[11]Peng Hui, Zhang Xinyun. Cultural and Creative Product Design in Zhengzhou from the Perspective of Youth Subculture [J]. Industrial Design, 2024, (10): 29–33.

[12]Xing Tingting, Pan Tianshu. Anxious Individuals and Non-Institutional Meaning Systems: An Investigation into the Rise of Pluralistic Belief Practices among Urban Youth in Contemporary China [J]. Journal of East China University of Science and Technology (Social Sciences Edition), 2017, 32(03): 37–46.

[13]Xing Tingting. Divination and Time Anxiety: The Tension between Natural Rhythmic Time and Social Time among Contemporary Youth [J]. China Youth Research, 2019, (01): 78–86+63.

[14]McClelland D C. Human Motivation[M]. Cambridge: Cambridge University Press, 1987: 223-372.

[15]Fogg B J. Fogg Behavior Model[M]. Translated by Xu Yi. Tianjin: Tianjin Science and Technology Press, 2021.

[16]Lilliefors H. On the Kolmogorov-Smirnov Test for Normality with Mean and Variance Unknown[J]. Publications of the American Statistical Associaion, 1967, 62(318):399-402.

[17]Li Zheng. On the psychological effects of color and its application in packaging[J]. Packaging Engineering, 2004, (06): 136-138.