Digital Intelligence Empowers Cultural Heritage: Integrating Yichang’s Intangible Cultural Heritage with English Speaking Courses
Chunyan He*

College of Science and Technology of China Three Gorges University, Yichang ,443002；

Abstract: Globalization has led to significant changes in education, particularly in the realm of English language instruction. Traditional English speaking courses often face challenges such as monotonous content and a lack of real-world application, which can hinder students' motivation and language output capabilities. Yichang, known as the “Hydropower Capital” of China, is rich in intangible cultural heritage (ICH) resources, including Qu Yuan culture, Qinglin riddles, Yangtze River ecological culture, and citrus culture. These resources offer a unique opportunity to revitalize English speaking courses by incorporating authentic cultural content, bridging the gap between language education and cultural preservation. This study introduces a series of innovative teaching activities—ranging from bilingual short video production, cross-border e-commerce simulations, to English speech competitions—all framed by Outcome-Based Education (OBE) and the Production-Oriented Approach (POA). By integrating ICH into English speaking courses, the study examines how this approach not only enhances students’ language proficiency but also cultivates intercultural communication skills and cultural confidence. Through the use of digital intelligence, the course fosters a symbiotic relationship between language learning and cultural dissemination.

Keywords: Intangible Cultural Heritage; English Speaking Teaching; OBE; POA; Digital Intelligence; Yichang Culture

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