Cultural Dialogue between the Virtual and the Real: Activation and Reconstruction of the Cultural Value of Traditional Scenic Spots via AR-Based Murder Mystery Tourism Model 

Wei Zixin

Zhejiang Normal University, Jinhua, Zhejiang Province China，321000；

Abstract:With the spread of digital technology and cultural tourism, many old scenic areas have struggled to spread their rich cultures effectively in the new era. Interactive technology that combines the virtual and real worlds has begun to be applied in various ways for the inheritance and dissemination of traditional scenic spot culture. This paper focuses on the integration model of augmented reality (AR) and murder mystery games, and investigates how well it can reconstruct the cultural value of traditional tourist attractions from the aspects of cultural narrative, tourist experience and meaning production. AR murder mystery games have opened up a new way for the culture of dialogue in the combined space of virtual and real worlds by means of role-playing and plots. It creates a story world for the physical Space of the tourist attraction, enabling tourists to be active participants instead of passive viewers, and thus achieves the spread of culture by means of emotion rather than just information. Based on the results of the qualitative research and practice, the four stages of activation that will be examined in this paper are: immersive experience design, cultural brand renovation, digital content spread and cultural and creative exchange. It has been structurally combined with technology, narrative and cultural logic in the scenic spot area to provide an effective path for the reconstruction of the cultural value of traditional scenic spots, achieve cultural dissemination and build a new model of tourism experience that combines entertainment and education.

Keywords: Augmented Reality Technology; Murder Mystery Script; Immersive Experience; Cultural Activation; Scenic Area Narrative

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