Renewable Energy Adoption in Enterprises under Carbon Neutrality: Pathways, Barriers, and Strategic Responses 

Peng An

Liberal Arts College, Macao University of Science and Technology , Macao China ,999078;

Abstract：Under China’s “3060” dual carbon goals, enterprises, contributing over 70% of national carbon emissions, are the core subjects of low-carbon transition. This paper systematically analyzes five core pathways for corporate renewable energy adoption: distributed self-generation, green electricity direct connection, green power purchase agreements (PPAs), green electricity certificate (GEC) trading, and microgrid-energy storage integrated systems. It identifies four key barriers constraining the transition: economic viability constraints, renewable energy volatility-related power security risks, domestic policy misalignment and international standard gaps, and supply chain collaborative emission reduction dilemmas. Drawing on domestic and international policy frameworks and enterprise practices, this paper proposes targeted optimization strategies. The findings enrich micro-level research on industrial low-carbon transition and provide actionable guidelines for renewable energy transition of Chinese enterprises.

Keywords: Carbon Neutrality; Low-Carbon Transition; Renewable Energy Adoption; Transition Barriers; Targeted Countermeasures

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