The Modi Government’s Public Diplomacy Toward Vietnam and Its Implications
Tang Qiran

Guangdong University of Foreign Studies，Guangzhou，China，510410;

Abstract： In alignment with India’s "Act East Policy," the Modi administration has vigorously pursued public diplomacy toward ASEAN nations, particularly Vietnam. India’s public diplomacy strategy toward Vietnam is primarily manifested in the following aspects: leveraging cultural and educational exchanges to disseminate Indian-style values; enhancing India’s appeal in Vietnam through civilian-oriented aid initiatives; and fostering synergistic media collaborations via public platforms. The Modi government’s intensified public diplomacy toward Vietnam is driven by three key motivations: first, to counterbalance China’s "neighborhood intervention" policy; second, to cultivate a business environment favorable to Indian interests; and third, to strategically hedge against perceived Chinese influence in South Asia. Besides, India’s public diplomacy toward Vietnam exerts discernible impacts on Sino-Vietnamese relations across cultural-educational, geopolitical, and economic cooperation dimensions. To address these dynamics, China should strengthen bilateral ties by deepening people-to-people exchanges, enhancing public diplomacy efforts, and promoting media collaboration, thereby safeguarding regional peace and stability while consolidating Sino-Vietnamese friendship.

Keywords： Modi government of India; Vietnam; public diplomacy

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