Research on the Business Model of Midea Group
Qi Zhang    Yulu Li    Zhen Zhang

Shijiazhuang Tiedao University, Shijiazhuang, 050000;

Abstract: Midea Group Co., Ltd. is mainly engaged in the manufacturing of general equipment, with four major business segments including smart homes, and implements four major strategies including technological leadership. From 2021 to 2024, both total assets and total liabilities will increase, and financial indicators such as revenue will show an upward trend. In terms of business model, the technology leadership strategy increases research and development investment, the user direct strategy reshapes business models, the digital intelligence driven strategy promotes comprehensive digital transformation, and the global breakthrough strategy continues to expand overseas layout.

Keywords: Midea；Group；Financial；Analysis；Business；Model

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