The Digital Transformation and Innovation of News Media in the AIGC Era: A Study of the Evolution from Traditional Media to New Media
Jing Peng

Chongqing Foreign Trade and Economics College, Chongqing City, 401520；

Abstract:The rapid development of artificial intelligence technologies, particularly AIGC (Artificial Intelligence Generated Content), has driven the transformation of traditional media into new media. This shift has impacted the efficiency and quality of news production, influenced information dissemination, and led to changes in audience behavior and business models. This paper discusses the background of AIGC technology, analyzes its effects on news production, dissemination, and consumption, and explores the digital transformation path for news media, proposing strategies for addressing industry challenges. By examining domestic and international cases, it highlights the potential of AIGC in the news industry and outlines future development trends.

Keywords: AIGC, news media, digital transformation, innovation, traditional media, new media

References

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Author's Profile: Peng Jing, Lecturer at Chongqing University of Foreign Trade and Economics.