Constructing the Consciousness of the Chinese National Community through Media Communication in Ethnic Regions
Yini Yang ^1,2  Yang Liu ²

1 School of Journalism and Communication Beijing Normal University, Beijing , 100875;

2 Hubei Minzu University , Enshi , 445000;

Abstract：This study takes Enshi Tujia and Miao Autonomous Prefecture as an example to explore the role of news communication in ethnic areas in strengthening the consciousness of community of the Chinese nation. Through the analysis of the current situation of the news communication system in Enshi Prefecture, the research finds that the communication content deeply integrates national culture and regional characteristics, the communication mode realizes the integration of traditional media and new media, and the communication effect significantly improves the public's cultural identity and social cohesion. The radio and television media in Enshi Prefecture have played an important role in promoting national unity and enhancing national identity through featured programs, ethnic language dissemination and multi-cultural display. However, the news and communication system in Enshi Prefecture still faces challenges such as lack of infrastructure and talents. In view of these problems, this paper puts forward suggestions such as improving the infrastructure, strengthening the personnel training, innovating the communication content and optimizing the communication strategy, in order to provide theoretical support and practical path for the news communication in ethnic areas to consolidate the community consciousness of the Chinese nation.

Keywords：news communication system, ethnic minority areas, communication strategy, media convergence

References

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【Funding Project】This paper is a research achievement of the 2021 Youth Project of the Hubei Provincial Department of Education in Philosophy and Social Sciences, titled "Broadcasting and Television Content Production in Ethnic Minority Areas and the Strengthening of the Chinese National Community Consciousness—A Case Study of Broadcasting and Television Program Production in Enshi Prefecture" (Project No. 21Q192).