Challenges and Opportunities of Public Policy Management in the Digital Age

Xuejiao Liu Yongle An Corresponding author 

Lyceum of the Philippines University Manila，Muralla St., Intramuros, Manila City, Metro Manila , Philippine， 1002 

Abstract: This article explores the impact, challenges, and opportunities of the digital age on public policy management. The application of digital technologies such as big data, cloud computing, and artificial intelligence greatly enhances the scientificity and efficiency of policy management,strengthens the democracy and transparency of policies, and promotes innovation and flexibility in policies. However, issues such as data security and privacy protection, information technology capabilities of civil servants, digital divide, and the integration of policy innovation and traditional governance models have also emerged. To address these challenges, countermeasures and suggestions have been proposed, including strengthening data security protection, enhancing the information technology literacy of civil servants, narrowing the digital divide, promoting policy innovation and integration with traditional models, optimizing public resource allocation, and improving public service levels.

Keywords: digital age; Public policy management; artificial intelligence; data security 

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Author introduction: Liu Xuejiao, born in November 1996, female, Han ethnicity, from Bayannur, Inner Mongolia, educational background: doctoral student, research direction: public policy management.

An Yongle, born in October 1996, male, Han ethnicity, from Zhengzhou, Henan, educational background: doctoral student, research direction: public policy management.